Highly engaging environment of Spotify, accessible from mobile and desktop devices, creates premium, engaging and high impact advertising opportunities. Multiple ad formats bring advertisers in the heart of music, enable unique co-branding and access to engaged, music loving audience. Spotify breaches the gap between radio and display advertising by playing its listeners an audio ad in sync to display ad. Besides, its Branded Playlist enables advertisers a native advertising opportunity through sharing playlist on Facebook.
Aljoša Jenko, Founder and CEO of Httpool explained that, “Spotify perfectly fits Httpool’s cross channel and device position and the exclusive representation of Spotify additionally strengthens Httpool’s premium, global ad network. Httpool is excited to become Spotify’s exclusive representative across multiple markets in the CEE and thrilled to offer agencies unique advertising opportunities.”